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About BWG

We bring like-minded stakeholders
into our friendly community and network

Connect

Connect with BWG
Mentors & increase
your network.

Learn

Seek knowledge & valuable experiences through BWG mentoring.

Grow

Grow your business
with BWG
shared services.

What We Do

1 Connect
2 Learn
3 Grow
Connect

Connect

BWG Circles is the place to seek and network amongst seasoned, experiences and specialised consulting professionals. We provide the core support platform for experts and clients to connect and to tap on each other for a mutually rewarding relationships

Connect
Learn

Learn

BWG Circles exists to compliment the holistic ecosystem for the aspiring individuals to achieve greater heights in their pursuit of excellence.

Learn
Grow

Grow

BWG Circles is the place to seek and network amongst seasoned, experiences and specialised consulting professionals. We provide the core support platform for experts and clients to connect and to tap on each other for a mutually rewarding relationships

Grow
Our Mission

Connect, Learn And Grow

Our mission is to connect individuals with experienced mentors who can help them grow and learn in their personal and professional lives.

Mentoring hours
1000+
We help guide, and empower founders raring to be outstanding entrepreneurs of the future.
Industry Contacts
500+
We cultivate strong partnerships with top experts which help increase your network and connections.
Events annually
20+
Specially curated for BWG Circles members, we have exclusive talks, seminars, and networking sessions.

BWG Mentors

Lim Song Joo

A seasoned and passionate veteran with expertise in the Strategic Business Development area who has helped 100+ start-ups in the past year. Active in the entrepreneurial eco-system, SJ constantly plays several roles including that of a mentor, investor, trainer and panellist in various organisations such as government-linked ones and Institute of Higher Learning (IHLs).

Testimonials

1
2
3
4
5
6
7
8
9
10
11
12
13

Title #11

Wu D

SMU MBA, 2022

“Being able to participate 10-week mentorship with SJ is an enriching and fantastic journey.SJ is an expert in business consulting with rich experience of different industries. With SJ’s mentorship, I not only developed a much more robust business model but also master the method how to build by business model. We had a face-to-face catch-up every week. SJ guided me to do market and background research step-by-step to validate the business idea and taught me how to use business canvas to pivot value proposition effectively. I was also inspired by the entrepreneurship SJ embraced, always positive and enthusiastic.”

Title #1

Blythe C

SENIOR ASSSE Founder,
Mentee, 2018 – Current

SJ is a skilled and experienced mentor who guides with a big heart. Truly appreciate his guidance and advice in my entrepreneurial journey.

Title #2

Inderjit S

xMP, Prof NTU,
2018-Current

“SJ Lim has been co-teaching with me a few classes that I teach at NTU. These are Masters level courses like MSc (TIP), Fleximasters and MBA. All the classes are focused on Entrepreneurship. Students have found his classes stimulating and I have got good feedback from students.”

Title #3

Wellesley N

Co-Founder, NanoBee,
NYP Jumpstart 2022

“Thanks Thanks, was really a huge difference when we pitched at NUS, unprepared and laid out dry. Credits to SJ for his advice.”

Title #4

Terence H

Co-founder, Incubaker,
AMP 2018

“BWG certainly helped us get off on the right foot. The entrepreneurship journey is long and the need for a good start cannot be underestimated. BWG not only played an integral role in helping us be clearer about our vision, but they also enabled us to be the pioneer premium co-working kitchen in Singapore. For this, we are supremely grateful.”

Title #5

Chester C

Co-Founder of SocialLive,
SMU BIG Incubation 2021

“Mr. Lim (SJ) has been a great inspiration and impactful mentor to me. He has given me multiple perspectives to think from and has equipped me with the necessary skills to analyze situations and think critically. Most importantly, Mr Lim is an individual who prioritizes self-development. Different from most mentorship programs which typically uses a “plug-and-play” approach, my time with Mr Lim has been more meaningful – as I found myself growing to become a better leader.”

Title #6

Delcie L

Biz Owner, Delcie’s,
NYP Jumpstart 2022

“Thanks for the guidance and mentorship. I really enjoyed the 1-day session and the follow up zoom meets to go through my presentation slides. It allows me to understand what the investor was looking for and you have helped me fine-tune it to give my presentation an Extra Oomph. Thanks!”

Title #7

Ivan D

Founder, Ambient Systems,
SMU/NUS LLP 2022

“We had great fortune to work with SJ during SMU/NUS LLP. SJ helped us test our team’s ideas about the market, industry, and technology. With thoughtful guidance, SJ led the development of our team’s capabilities in various domains, ranging from customer understanding, marketing, and corporate strategy.”

Title #8

BC L

Dy Director, Institute of Higher Learning, since 2017

“It is no secret that Song Joo (SJ) is passionate about developing our youths and always finding ways to flourish and bloom our startup ecosystem. I respect his selfless sharing of time, network, experience, skills and knowledge as a trainer and mentor. You can always trust SJ to take the extra mile and customise content to suit our entrepreneurial training needs and desired outcomes. Like a Swiss Army Knife, you can always count on SJ delivering!”

Title #9

S Basu (Dr)

Sr Research Fellow,
MSE, NTU LLP2021

“I rate him within top 0.1% trainer. He had provided excellent insightful training to make a comprehensive pitch deck on food packaging technology innovation. He is not only an outstanding instructor, but excellent motivator. I personally met him individually and learned how to make a difference as a young entrepreneur. Mr Lim has always shown a marked ability to work with people, and an admirable work ethic.”

Title #10

Participants from
NTU NEST

1D Prep Workshop
( 6 weeks MDT Grant )

“This is the best instructor I have met in NTUitive various programs. The experience brought by him was fun and helpful.” “Overall very insightful and engaging bootcamp!” “… very engaging easy to follow slides with rich content” “Favourite part were essential discussions like understanding the customer, market values.” “Organized and structured info given”

Title #12

Ajit A

Mentor, 2021

“I had the pleasure to work with SJ as a Mentor to a young Start-up. SJ would go to the greatest extent to bring the real-world business exposure to his teams. And positively nudge them to continuously push the horizon while providing them a safety net at the same time. SJ’s passion & dedication to strengthen the SG Start-up ecosystem are truly inspiring!”

Title #13

Kylie C

Founder Trally, BWG
AMP Grantee (graduated), 2020

“SJ has been an incredible mentor for Trally – I’ve had the pleasure of working with SJ and he is always available to answer questions or provide guidance. He is friendly, personable and kind, and he is always willing to go the extra mile to ensure the success of the project (AMP grant). We are truly thankful to have SJ as part of the Trally team.”

Testimonials

Blythe CSENIOR ASSSE Founder, Mentee, 2018 – Current
“SJ is a skilled and experience mentor who guides with a big heart. Truly appreciate his guidance and advice in my entrepreneurial journey.”
Inderjit SxMP, Prof NTU, 2018-Current
“SJ Lim has been co-teaching with me a few classes that I teach at NTU. These are Masters level courses like MSc (TIP), Fleximasters and MBA. All the classes are focused on Entrepreneurship. Students have found his classes stimulating and I have got good feedback from students.”
Wellesley NCo-Founder, NanoBee, NYP Jumpstart 2022
“Thanks Thanks, was really a huge difference when we pitched at NUS, unprepared and laid out dry. Credits to SJ for his advice.”
Terence HCo-founder, Incubaker, AMP2018
“BWG certainly helped us get off on the right foot. The entrepreneurship journey is long and the need for a good start cannot be underestimated. BWG not only played an integral role in helping us be clearer about our vision, but they also enabled us to be the pioneer premium co-working kitchen in Singapore. For this, we are supremely grateful.”
Chester CCo-Founder of SocialLive, SMU BIG Incubation 2021
“Mr. Lim (SJ) has been a great inspiration and impactful mentor to me. He has given me multiple perspectives to think from and has equipped me with the necessary skills to analyze situations and think critically. Most importantly, Mr Lim is an individual who prioritizes self-development. Different from most mentorship programs which typically uses a “plug-and-play” approach, my time with Mr Lim has been more meaningful – as I found myself growing to become a better leader.”
Delcie LBiz Owner, Delcie’s, NYP Jumpstart 2022
“Thanks for the guidance and mentorship. I really enjoyed the 1-day session and the follow up zoom meets to go through my presentation slides. It allows me to understand what the investor was looking for and you have helped me fine-tune it to give my presentation an Extra Oomph. Thanks!”
Ivan DFounder, Ambient Systems, SMU/NUS LLP 2022
“We had great fortune to work with SJ during SMU/NUS LLP. SJ helped us test our team's ideas about the market, industry, and technology. With thoughtful guidance, SJ led the development of our team's capabilities in various domains, ranging from customer understanding, marketing, and corporate strategy.”
BC LDy Director, Institute of Higher Learning, since 2017
“It is no secret that Song Joo (SJ) is passionate about developing our youths and always finding ways to flourish and bloom our startup ecosystem. I respect his selfless sharing of time, network, experience, skills and knowledge as a trainer and mentor. You can always trust SJ to take the extra mile and customise content to suit our entrepreneurial training needs and desired outcomes. Like a Swiss Army Knife, you can always count on SJ delivering!”
S Basu (Dr)Sr Research Fellow, MSE, NTU LLP2021
“I rate him within top 0.1% trainer. He had provided excellent insightful training to make a comprehensive pitch deck on food packaging technology innovation. He is not only an outstanding instructor, but excellent motivator. I personally met him individually and learned how to make a difference as a young entrepreneur. Mr Lim has always shown a marked ability to work with people, and an admirable work ethic.”
Participants from NTU NEST1D Prep Workshop ( 6 weeks MDT Grant )
"This is the best instructor I have met in NTUitive various programs. The experience brought by him was fun and helpful." "Overall very insightful and engaging bootcamp!" "... very engaging easy to follow slides with rich content" "Favourite part were essential discussions like understanding the customer, market values." "Organized and structured info given"
Wu DSMU MBA, 2022
“Being able to participate 10-week mentorship with SJ is an enriching and fantastic journey.SJ is an expert in business consulting with rich experience of different industries. With SJ’s mentorship, I not only developed a much more robust business model but also master the method how to build by business model. We had a face-to-face catch-up every week. SJ guided me to do market and background research step-by-step to validate the business idea and taught me how to use business canvas to pivot value proposition effectively. I was also inspired by the entrepreneurship SJ embraced, always positive and enthusiastic.”
Ajit AMentor, 2021
“I had the pleasure to work with SJ as a Mentor to a young Start-up. SJ would go to the greatest extent to bring the real-world business exposure to his teams. And positively nudge them to continuously push the horizon while providing them a safety net at the same time. SJ’s passion & dedication to strengthen the SG Start-up ecosystem are truly inspiring!”
Kylie CFounder Trally, BWG AMP Grantee (graduated), 2020
“SJ has been an incredible mentor for Trally – I've had the pleasure of working with SJ and he is always available to answer questions or provide guidance. He is friendly, personable and kind, and he is always willing to go the extra mile to ensure the success of the project (AMP grant). We are truly thankful to have SJ as part of the Trally team.”

Blythe C

SENIOR ASSSE Founder,
Mentee, 2018 – Current

SJ is a skilled and experienced mentor who guides with a big heart. Truly appreciate his guidance and advice in my entrepreneurial journey.

Inderjit S

xMP, Prof NTU,
2018-Current

“SJ Lim has been co-teaching with me a few classes that I teach at NTU. These are Masters level courses like MSc (TIP), Fleximasters and MBA. All the classes are focused on Entrepreneurship. Students have found his classes stimulating and I have got good feedback from students.”

Wellesley N

Co-Founder, NanoBee,
NYP Jumpstart 2022

“Thanks Thanks, was really a huge difference when we pitched at NUS, unprepared and laid out dry. Credits to SJ for his advice.”

Terence H

Co-founder, Incubaker,
AMP 2018

“BWG certainly helped us get off on the right foot. The entrepreneurship journey is long and the need for a good start cannot be underestimated. BWG not only played an integral role in helping us be clearer about our vision, but they also enabled us to be the pioneer premium co-working kitchen in Singapore. For this, we are supremely grateful.”

Chester C

Co-Founder of SocialLive,
SMU BIG Incubation 2021

“Mr. Lim (SJ) has been a great inspiration and impactful mentor to me. He has given me multiple perspectives to think from and has equipped me with the necessary skills to analyze situations and think critically. Most importantly, Mr Lim is an individual who prioritizes self-development. Different from most mentorship programs which typically uses a “plug-and-play” approach, my time with Mr Lim has been more meaningful – as I found myself growing to become a better leader.”

Delcie L

Biz Owner, Delcie’s,
NYP Jumpstart 2022

“Thanks for the guidance and mentorship. I really enjoyed the 1-day session and the follow up zoom meets to go through my presentation slides. It allows me to understand what the investor was looking for and you have helped me fine-tune it to give my presentation an Extra Oomph. Thanks!”

Ivan D

Founder, Ambient Systems,
SMU/NUS LLP 2022

“We had great fortune to work with SJ during SMU/NUS LLP. SJ helped us test our team’s ideas about the market, industry, and technology. With thoughtful guidance, SJ led the development of our team’s capabilities in various domains, ranging from customer understanding, marketing, and corporate strategy.”

BC L

Dy Director, Institute of Higher Learning, since 2017

“It is no secret that Song Joo (SJ) is passionate about developing our youths and always finding ways to flourish and bloom our startup ecosystem. I respect his selfless sharing of time, network, experience, skills and knowledge as a trainer and mentor. You can always trust SJ to take the extra mile and customise content to suit our entrepreneurial training needs and desired outcomes. Like a Swiss Army Knife, you can always count on SJ delivering!”

S Basu (Dr)

Sr Research Fellow,
MSE, NTU LLP2021

“I rate him within top 0.1% trainer. He had provided excellent insightful training to make a comprehensive pitch deck on food packaging technology innovation. He is not only an outstanding instructor, but excellent motivator. I personally met him individually and learned how to make a difference as a young entrepreneur. Mr Lim has always shown a marked ability to work with people, and an admirable work ethic.”

Participants from
NTU NEST

1D Prep Workshop
( 6 weeks MDT Grant )

“This is the best instructor I have met in NTUitive various programs. The experience brought by him was fun and helpful.” “Overall very insightful and engaging bootcamp!” “… very engaging easy to follow slides with rich content” “Favourite part were essential discussions like understanding the customer, market values.” “Organized and structured info given”

Wu D

SMU MBA, 2022

“Being able to participate 10-week mentorship with SJ is an enriching and fantastic journey.SJ is an expert in business consulting with rich experience of different industries. With SJ’s mentorship, I not only developed a much more robust business model but also master the method how to build by business model. We had a face-to-face catch-up every week. SJ guided me to do market and background research step-by-step to validate the business idea and taught me how to use business canvas to pivot value proposition effectively. I was also inspired by the entrepreneurship SJ embraced, always positive and enthusiastic.”

Ajit A

Mentor, 2021

“I had the pleasure to work with SJ as a Mentor to a young Start-up. SJ would go to the greatest extent to bring the real-world business exposure to his teams. And positively nudge them to continuously push the horizon while providing them a safety net at the same time. SJ’s passion & dedication to strengthen the SG Start-up ecosystem are truly inspiring!”

Kylie C

Founder Trally, BWG
AMP Grantee (graduated), 2020

“SJ has been an incredible mentor for Trally – I’ve had the pleasure of working with SJ and he is always available to answer questions or provide guidance. He is friendly, personable and kind, and he is always willing to go the extra mile to ensure the success of the project (AMP grant). We are truly thankful to have SJ as part of the Trally team.”

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